What about franchises?

A:

One of the key aims of the Exeter Pound is to support local, independent businesses. While we understand that franchises are independent businesses in their own right, it was decided in the course of conversations with our stakeholders that franchises and franchise-like businesses should be excluded because they benefit from the marketing support, purchasing power and infrastructure of a national or international brand.  NB As a stakeholder-led organisation, the Exeter Pound scheme rules could be changed in the future to allow such businesses to join the scheme if this was deemed appropriate.